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Hi, I’m Agata.
I design ◌ human- and planet-friendly ◌ products, services, and spaces. ◌
I’m a designer and researcher with a background in architecture, working across UX, service, and systemic design.
I focus on participatory and qualitative methods to address social and ecological challenges – from everyday services to long-term transitions.
Currently based in Berlin, I work across Europe and am open to new opportunities and collaborations.
selected projects ↓
Project: toilet
Public Toilets and Urban Equality: A Systemic Design Approach to Inclusive Public Space in Tallinn
Master's Thesis, University of Lapland
Smarto
Helping Latvian residents take control of household energy use by making the invisible visible
Student Service Design Challenge 2024 / IKEA
Housing Lab Tallinn
Co-creating alternatives to Estonia’s unsustainable housing market
Estonian Academy of Arts (EKA), Tallinn Strategy Centre
what I do ↓
✺. Service design & strategy
I use service design & strategic tools to map services, find opportunities, and create meaningful change - always focused on people, context, & impact
◌ Customer journey mapping
◌ Service blueprints
◌ Stakeholder & ecosystem mapping
◌ Business model & value proposition design
◌ Opportunity framing & visioning
◌ Lean experimentation/business experiments
◌ Design thinking, ideation & co-creation workshops
◌ Visual thinking, storyboarding & storytelling
✺ Research & facilitation
I use qualitative, participatory methods, drawing on empathy, creativity, and careful facilitation, to understand people & systems in context
◌ Participatory research & stakeholder engagement
◌ Workshop design and facilitation
◌ UX research (interviews, usability testing, surveys, business experiments, ethnography)
◌ Secondary/desk research (literature review, competitor/market analysis, trend analysis)
✺ UX & product design
I design digital experiences from structure to interface, always with accessibility & usability in mind
◌ End-to-end product design
◌ Interaction design & advanced prototyping
◌ Accessibility (WCAG) by default
✺ Systems & futures thinking
I use systems mapping & futures methods to make sense of complexity and explore possibilities - helping teams & communities respond to change
◌ System mapping & gigamapping
◌ Critical and thematic analysis, causal mapping, sensemaking
◌ Trend analysis & foresight
◌ Scenario building & backcasting
◌ Speculative and critical design, design fiction
contact ◌ ja.agata.kowalska@gmail.com ◌ based in Europe ✺ full cv&portfolio available on request
socials ◌ LinkedIn → ◌ instagram →